This particular positive norms campaign (we call it the "Believe It" campaign) highlights the positive ways in which parents interact with their children, with a particular focus on how parents are powerful influences on keeping their kids away from drugs and alcohol. The latest message lets readers know that "8 out of 10 students in Montezuma County have an adult in their life who believes they will be a success."
All of these messages are supported by parent and student surveys completed in Montezuma and Dolores Counties in 2007 and 2008, so the data is real and relevant to our community. Keep an eye out at your local grocery store, recreation center, school, or library for the "Believe It" campaign posters that the School Community Youth Coalition is putting out into the community.
